INTEGRATION PROCESSES IN THE FINANCIAL MARKET AS A CONDITION FOR INCREASING THE COMPETITIVENESS OF ITS PARTICIPANTS

Within the article, role and relevence of integration processes in financial market to ensure competitiveness its participants is revealed. It determined that main criteria for increasing are diversification activities, a clientoriented approach formed system ensuring functioning an integrated business model. noted than increases opportunities quick response sudden challenges changes, reducing negative impact risks.It established not only implementation client-oriented approach, but also management value clients, which based on attracting retraining them throughout their life. The formation effective technological infrastructure has significant all components businesses. contribute creation real development human capital due frowth skills creating new companies use modern digital technologies introduction means working with clients. important condition effectiveintegration correct organization both at level units.It competitive advantages realized reduction costs providing services, increase number services fall one client, as result, profitability. from macroeconomic point view, deepening financail efficiency entire short term. However, decrease participants’ may ultimately lead monopolization, and, cost end consumers. Therefore, long term, it necessary improve legislation establish clear legal norms prevent themonopolization market.